4 Best Ways to Utilize Social Media Video Content


Our exposure to video content is greater than at any other time in history. According to research, we spend 16 hours every week on average watching online videos. This presents a significant window of opportunity to tap into your target market. It pays to get the attention of your target audience. Most people make purchase decisions after watching service or product videos. The latest trend these days is for brands to create video stories. Doing so enhances live streaming abilities.

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However, before you allocate a big budget to your video marketing activities, you need to have a viable plan to get the most out of your budget. Here are some ways you can achieve this goal!

Create Video Content That Is Meaningful to People Who Are Already Your Fans

Creating video content is a great way to build awareness for your brand. This will allow you to attract new customers and retain existing ones. You should try to create content with a focus on your existing fans and followers. Tell stories that will be meaningful, intriguing, or helpful to your existing fans as well as to your potential followers.

The most popular marketing video type for brands and organizations is how-to videos. Such videos are very effective at introducing a product to new followers. They can also help existing customers in enhancing their experience with your products and services.

Use Previous Content’s Success to Inspire New Videos

There are times when you may not be sure about the type of content your audience would like to see. Whenever you face this situation, you should refer to content that has worked successfully for you in the past. Using an analytics tool will help you identify, which themes, topics, campaigns or creative assets got the highest engagement levels.

You can also use Google Analytics to check which pages and blogs generate the greatest volume of traffic. When you know what kind of content worked in the past, it will act as a guide to creating new content in the future.

Be Intentional With Your CTAs

To make your content effective, you need to have a strong call-to-action (CTA) in all your videos and other content. You must have thought about the action you want your viewer or reader to take after they see your content. So it is better to explicitly mention what action you want your customers to take.

CTAs that are geared toward driving conversion show measurable results that align with your goals. An effective CTA is easy to find for your audience. It should also be such that the action is taken intuitively by your target audience. You should also place your CTAs more than once in all your content, whether it is video or text.

Your CTAs should match the tone of your content. So they will be casual, serious, educational, or inspirational, depending on the theme of your content strategy.

Make Your Videos Accessible

Accessibility makes a big difference. According to the World Health Organization (WHO), there are over 1.5 billion people across the world who are hearing impaired. This is a huge chunk of the world’s total population and it should not be ignored by marketers. So make your video content accessible to everyone. Although sound is a major component of video content, many people deliberately watch videos without sound. About 85 percent of Facebook users watch video content without audio.

Adding alternative text or closed captions to your videos, animations, and GIFs will make them more accessible. YouTube, Vimeo, and other video streaming platforms allow creators to add subtitles and captions to the content. Contact telefono de Spectrum to watch your favorite YouTube videos with Spectrum’s high-speed internet.

Summing Up

Video content is probably the most popular medium used by digital marketers. These days, people spend many hours a week consuming video content online. So it makes sense for marketers to use this tool for their activities.